ANDHRA LOYOLA INSTITUTE OF ENGINEERING AND TECHNOLOGY, VIJAYAWADA-500028
COURSE OUTCOMES
MBA:R16
SEM-1 C-101	NAME OF THE SUBJECT: PRINCIPLES OF MANAGEMENT
CO1	At the conclusion of this lesson, the students will be able to: Explain the functions of management and Analyze the theories and its application in the contemporary business world
CO2	At the conclusion of this lesson, the students will be able to: Analyze the steps in the planning process and the factors affecting it and Explain the different types of organization structures and its application
CO3	At the conclusion of this lesson, the students will be able to: Describe the different leadership styles suitable to the requirements of the organization and Propose the best controlling mechanism for the successful implementation of the decisions of management
CO4	At the conclusion of this lesson, the students will be able to: Assess the various activities involved in decision making and factors affecting it. Analyze the factors affecting decision making
CO5	At the conclusion of this lesson, the students will be able to: Analyze the business environment and the importance of various management techniques. Choose the best contemporary management tools for the smooth functioning of the organization.
C-102	NAME OF THE SUBJECT: MANAGERIAL ECONOMICS
CO1	Is able to integrating knowledge of economic theory with decision making techniques.
CO2	Is able to analyze the demand and supply conditions and assess the position of a company.
CO3	Is able to Understand the different costs of production and how they affect short and long run decisions.
CO4	Is able to derive the equilibrium conditions for cost minimization and profit maximization
CO5	Is able to design competitive strategies, including costing, pricing, product differentiation, and market environment according to the natures of products and the structures of the markets.
C-103	NAME OF THE SUBJECT: ACCOUNTING FOR MANAGERS
CO1	Basic practical knowledge about accounting process
CO2	Basic practical knowledge about accounting process and taxation
CO3	Practical knowledge about ratio analysis fund flow analysis and cash flow analysis
CO4	Practical knowledge about cost sheet
CO5	Practical knowledge about break-even analysis, standard costing and zero based budgeting
C-104	NAME OF THE SUBJECT: MANAGERIAL COMMUNICATION AND SOFTSKILLS
CO1	Students will be able to describe the concept of managerial communication and its different forms which can play an important role in the success of any business.
CO2	Students will be able to practice formal and informal organizational communication in effective functioning of the day-to day activities of an organization.
CO3	Students will be able to solve the complex problems in the organization by prioritizing motivation and emotions in communication which play an important role in the company.
CO4	Students will be able to compose business letters and construct business report in developing & sustaining of companies relationship with their stakeholders.
CO5	Students will be able to improve their presentation and interview skills which are important in a high competitive world.
C-105	NAME OF THE SUBJECT: BUSINESS ENVIRONMENT
CO1	Learning Basic knowledge about Business and Objectives of Business , Purpose of Business Environment and Types of environment, Five year plans
CO2	Inculcate knowledge about Economic Reforms, Disinvestment, remedies for Control Sickness
CO3	Analyze the Indian economy Fiscal Policy, Reasons for Deficit Fiscal Policy and Measures
CO4	Analyze the International Business Environment, the contribution of Indian International trade on Economy’s Gross Domestic Product
CO5	Providing Practical Awareness about Consumer Rights, Consumer Protection
C-106	NAME OF THE SUBJECT: QUANTITATIVE ANALYSIS FOR BUSINESS DECISIONS
CO1	Students can understand basics of Mathematics and statistics useful for business decision making. The techniques include descriptive statistics, bivariate relation measures and basics and applications of probability and theoretical distributions
CO2	Students are exposed to different decision making environments and can able to frame and solve decision making problems under risk and uncertain business environments
CO3	This unit exposes students to optimization. Students can formulate real-time business problems in to Linear Programming Problems. This unit equips students with various methods of solving Linear programming problems
CO4	This unit helps the students to develop and formulate business problems of real life in to various transportation, assignment and game problems. The students are exposed to various methods of solution to these problems
CO5	Students can learn different project management and network techniques including PERT and CPM. They can draw network diagrams of the projects and do cost considerations of these projects. Exposure to different replacement models is also given.
C-107	NAME OF THE SUBJECT: INFORMATION TECHNOLOGY LAB
CO1	Students learn the significance in the current business environments - Introduction of software MS Office, SQL.
CO2	This unit exposes the students to Present value of cash flows, Valuations, Financial ratio analysis, Forecasting, Trend analysis of data, Random input generations
CO3	Students learn correlation and regression analysis data presentation techniques. Spread sheet showing the monthly payments with changing interest rate over a period of loan. (Using excel)
CO4	Students are able to Chats, Flow diagrams TQM methodologies
CO5	Preparation and presentations of Mini projects assigned for course work of first semester.
SEM-II C-201	NAME OF THE SUBJECT: FINANCIAL MANAGEMENT
CO1	This unit is helpful for understanding the concept, scope, objectives and evolution of Financial Management. Students can also gain the knowledge of the different decisions of financial manager.
CO2	This unit deals with finance decision. Students can obtain the knowledge about various sources of finance and EBIT – EPS analysis. Students can also learn the way in which cost of capital is calculated in organization.
CO3	Students can learn about various techniques of capita budgeting. They can also learn to make capita budgeting decisions under conditions of uncertainty. Students can learn various theoretical and practical aspects of Dividend.
CO4	This unit gives a comprehensive understanding about working capital management. Students can also understand the estimation of working capital requirements in a real company.
CO5	Students can learn about various important forms of corporate restructuring. They can also learn about financial management in Public Sector Undertakings.
C-202	NAME OF THE SUBJECT: HUMAN RESOURCE MANAGEMENT
CO1	Learning Basic knowledge about Importance of Human Resource Management, duties and responsibilities of a HR manager
CO2	Inculcate knowledge about recent trends in Human Resource management and techniques to train the employees.
CO3	Analyze the methods to measure the performance of human resources
CO4	Analyze the various factors to determine the wages and salaries and other benefits
CO5	Providing Practical Awareness about recent trends in Human resource management
C-203	NAME OF THE SUBJECT: MARKETING MANAGEMENT
CO1	Is able to list concepts of marketing in recent times, Indian Marketing environment and Marketing Intelligence systems and decisions.
CO2	Is able to analyse and select best marketing segmentation and positioning strategies.
CO3	Is able to relate and derive pricing strategies for business.
CO4	Is able to identify and select marketing communications and management of sales force for an organization.
CO5	Is able to select and justify MarketingDepartment role in business and its control.
C-204	NAME OF THE SUBJECT: PRODUCTION AND OPERATIONS MANAGEMENT
CO1	Providing basics over POM, Product & process design
CO2	Able to manage production control.
CO3	Able to identify the finished products optimum quality.
CO4	Able to formulate optimal production strategies.
CO5	Inventory control and able to identify efficient stores management techniques.
C-205	NAME OF THE SUBJECT: BUSINESS RESEARCH METHODS
CO1	Learning Basic knowledge about research, Purpose of research and Types of research,
CO2	Studying methods of collecting data, Selecting samples, determining appropriate sample size.
CO3	Know the Media used to communicate with respondents, Which one is the best media to collect response
CO4	Knowing about the editing, Coding, classification, Tabulation, Data Analysis, Testing of Hypothesis, Methods of Data analysis
CO5	Designing ANOVA, usage of Z- test, usage of t-test
C-206	NAME OF THE SUBJECT: ORGANISATIONAL BEHAVIOUR
CO1	Student will be able to describe the human behavior in organizations by the models of organizational behavior models.
CO2	Students will be able to recognize the need of motivation perception, leadership and their attitude formation of an individual as well as in groups in an organization.
CO3	Students will be able to illustrate the knowledge about individual and group behavior in organizations and their learning and decision making differences in both individual and group will be judged.
CO4	Student will be able to describe the importance of inter personal communication and their listening skills in formulating the behavior of employees&to improve the conflict resolution process.
CO5	Student will be able to describe about the organizational culture& approaches to manage the organizational development and change.
C-207	NAME OF THE SUBJECT: MINI PROJECT
	NAME OF THE SUBJECT: MINI PROJECT
SEM - III C-301	NAME OF THE SUBJECT: STRATEGIC MANAGEMENT
CO1	Students will be able to formulate vision, mission, and objectives for the organization. To achieve these students able to frame policies and strategies.
CO2	Students will be able to apply the different leadership styles to scan both the internal and external environment to set the smart goal. They can classify the situation by using SWOT analysis. And promote human & social capital through the innovative strategies.
CO3	Students will be able to analyze the situation using different strategy frameworks
CO4	Students will be able to formulate and implement the best strategies to enhance the organizational value both at domestic and international markets.
CO5	Students will be able to measure and evaluate the performance of the organization and they will be good at setting the right benchmark to take control over all business aspects.
C-302	NAME OF THE SUBJECT: LEGAL ASPECTS OF BUSINESS
CO1	Basic knowledge about commercial law
CO2	Creating awareness about Seller and buyer rights and duties and Knowledge about digital signature and consumer rights
CO3	Complete knowledge about law of agency and Legal formalities about negotiable instruments
CO4	Able to form partnership firm and its maintenance
CO5	Practical knowledge about formation of company and creation of various documents and about directors.
C-303	NAME OF THE SUBJECT: BUSINESS ETHICS AND CORPORATE GOVERNANCE
CO1	Is able to assess and explain Business Ethics and indicate ethical business in Indian contest.
CO2	Is able to explain and judge unethical business practices in Indian companies, attitudes of managers in Indian major scams with reference to capital market.
CO3	Is able to identify and analyse ethical responsibilities in marketing, finance and HR and select reasons for unethical practices in Indian companies.
CO4	Is able to define and describe Corporate Governance, its emergence in Indian Context.
CO5	Is able to analyse role of Government in corporate governance and identify role of Directors, auditors and media in Ensuring governance in developing economies.
E-301 HR	NAME OF THE SUBJECT: LEADERSHIP MANAGEMENT
CO1	At the conclusion of this lesson, the students will be able to describe the concept of organizational leadership and also leadership for the new millennium organisations.
CO2	At the conclusion of this lesson, the students will be able to analyze the importance of leadership motivation and culture and various theories supporting it.
CO3	At the conclusion of this lesson, the students will be able to apply the principles to develop effective leadership and also to assess charting vision and goals of Indian leaders and abroad.
CO4	At the conclusion of this lesson, the students will be able to describe the relation between leadership and effective team building.
CO5	At the conclusion of this lesson, the students will be able to assess leadership in cross cultural context.
E-302 HR	NAME OF THE SUBJECT: COMPENSATION AND REWARD MANAGEMENT
CO1	At the conclusion of this lesson, the students will be able to describe the concept of compensation and reward management and various factors influencing it.
CO2	At the conclusion of this lesson, the students will be able to analyze job evaluation and practically apply this in designing best compensation programme.
CO3	At the conclusion of this lesson, the students will be able to collect information about Indian executives’ compensation plans and various theories to support it.
CO4	At the conclusion of this lesson, the students will be able to: Describe various control systems in reducing labor cost and Practically apply payroll system in best practicing of compensation mechanism
CO5	At the conclusion of this lesson, the students will be able to: Collect information about pay structure and tax planning and apply concept of tax planning in fixation of tax liability salary restructuring
E-303 HR	NAME OF THE SUBJECT: PERFORMANCE MANAGEMENT
CO1	At the conclusion of this lesson, the students will be able to: Explain performance management and its process and analyze the link of performance management with other HR activities
CO2	At the conclusion of this lesson, the students will be able to: Analyze the steps in performance management planning and explain the link of Performance planning with strategic planning
CO3	At the conclusion of this lesson, the students will be able to: Assess the various performance management systems. Propose best performance appraisal techniques as per the requirements of the organizations
CO4	At the conclusion of this lesson, the students will be able to: Describe the importance of performance monitoring and counseling. Analyze the importance of role efficiency and engendering trust
CO5	At the conclusion of this lesson, the students will be able to: Collect information for developing high performing teams and choose innovating strategies to lead high performing teams
E-304 HR	NAME OF THE SUBJECT: STRATEGIC HUMAN RESOURCE MANAGEMENT
CO1	Is able to assess and explain difference between HRM and SHRM, able to align and apply HR strategy with Business Strategy.
CO2	Is able to explain and judge factors influencing demand and supply of labour and assess and align SHRP with business planning.
CO3	Is able to identify and apply various HR practices in work force utilization and maintenance.
CO4	Is able to analyse and apply various training and development mechanisms in developing employee competencies and assess its effectiveness.
CO5	Is able to analyse role of HR in business strategy success and able make HR as a profit centre with traditional and contemporary HR practices.
E-301 FIN	NAME OF THE SUBJECT: SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
CO1	This unit helps the students to gain comprehensive knowledge about Investment. They can also learn the process of measuring risk and returns of various investments. Students can understand the process of calculating SENSEX and NIFTY.
CO2	This unit introduces the students about equity shares, Preference shares and bonds. They can learn about various valuation models of these securities.
CO3	Students can learn various approaches to investment. They can elaborately learn about fundamental and technical approaches. They can also learn about Efficient Market Hypothesis.
CO4	This unit covers basics of portfolio management. Students also learn various port folio models including of Markowitz, Sharpe and CAPM
CO5	Students can learn about portfolio evaluation and revision technique.They can also learn about mutual funds in detail.
E-302 FIN	NAME OF THE SUBJECT: BANKING AND INSURANCE MANAGEMENT
CO1	Basic knowledge about The importance of Banking
CO2	Inculcate knowledge about Functions of Banking
CO3	Analyze and measure the performance of banks, Innovations
CO4	Analyze the need of Insurance
CO5	Providing Practical Awareness about Insurance Products
E-303 FIN	NAME OF THE SUBJECT: ADVANCED MANAGEMENT ACCOUNTING
CO1	Students are able to understand employment of management accounting ,Human Resources Accounting ,international Accounting Standards and financial Accounting Control.
CO2	students are able to understand and analyse the comparative, common size ,funds flow analysis, cash flow analysis, ratio analysis ,and trend analysis .
CO3	Basic Knowledge about preparation of our various Budgets and its control
CO4	Awareness About various cost concepts and various decision making processes
CO5	Establishment of cost standards and variance analysis
E-304 FIN	NAME OF THE SUBJECT: STRATEGIC FINANCIAL MANAGEMENT
CO1	This unit is helpful for understanding the concept, scope, objectives and evolution of Financial Management. Students can also gain the knowledge of the different decisions of financial manager.
CO2	This unit deals with finance decision. Students can obtain the knowledge about various sources of finance and EBIT – EPS analysis. Students can also learn the way in which cost of capital is calculated in organization.
CO3	Students can learn about various techniques of capita budgeting. They can also learn to make capita budgeting decisions under conditions of uncertainty. Students can learn various theoretical and practical aspects of Dividend.
CO4	This unit gives a comprehensive understanding about working capital management. Students can also understand the estimation of working capital requirements in a real company.
CO5	Students can learn about various important forms of corporate restructuring. They can also learn about financial management in Public Sector Undertakings.
E-301MTG	NAME OF THE SUBJECT: CONSUMER BEHAVIOUR
CO1	Student will be able to classify the markets and consumers and the behavior of consumers in different situations by different models of buying behavior.
CO2	Students will be able to describe the influence of cultural, social, personal & psychological factors on consumer behavior.
CO3	Student will be able to describe the importance of communication in formulating the behavior of consumers & to improve the consumer decision process.
CO4	Student will be able to illustrate the roots of consumerism & marketer responses to consumer issues.
CO5	Student will be able to discuss the rights and responsibilities of consumer and to classify the forums and organizations which are protecting consumers from malpractices of a manufacturer.
E-302MTG	NAME OF THE SUBJECT: RETAIL MANAGEMENT
CO1	Student will be able to combine the high competition with the retail environment and to classify the retailing sector.
CO2	Student will be able to describe the competitive advantage over the competitors by building growth strategies in retail planning process.
CO3	Student will be able to select the retail locations by detecting their opportunities & to utilize the best financial strategy.
CO4	Student will be able to demonstrate various store layouts & basic principles of retail strategy and decisions made in managing retail business.
CO5	Student will be able to classify various sales promotions, pricing strategies which are suitable for retail business.
E-303MTG	NAME OF THE SUBJECT: CUSTOMER RELATIONSHIP MANAGEMENT
CO1	This unit provides elaborate knowledge to the students about CRM. It deals with CRM elements, processes, systems and critical success factors. Students can also learn about planning and managing CRM programmes.
CO2	This unit covers business strategy related to CRM. Students can also understand customer supplier relationships and dynamics of relationships. Students can know the way of building the relationship oriented organization
CO3	This unit deals with marketing aspects of CRM. Students can also know about multi channels and communication and various aspects of relationship policy.
CO4	This unit deals with Analytical CRM. It covers various aspects including relationship data management, data analysis and data mining. Students can also learn the concept of customer loyalty, customer value assessment and customer retention strategies.
CO5	This unit covers operational CRM and Implementation of CRM. Students also can learn about call center management, Traffic building for websites and direct mailing. This unit also covers privacy and ethics consideration in CRM implementation.
E-304MTG	NAME OF THE SUBJECT: STRATEGIC MARKETING MANAGEMENT
CO1	At the conclusion of this lesson, the students will be able to: Explain strategic marketing and its process and Formulate and implement and control links to corporate strategy
CO2	At the conclusion of this lesson, the students will be able to: Analyze industry and market environment and prepare strategies and tactics for strong positioning
CO3	At the conclusion of this lesson, the students will be able to: Assess the best strategic marketing techniques for competitive advantage and propose best techniques for strong marketing positioning
CO4	At the conclusion of this lesson, the students will be able to: Analyze changes in external marketing environment and describe how environmental changes links to corporate strategy
CO5	At the conclusion of this lesson, the students will be able to: Collect information for new product development and choose innovating strategies for its success
SEM -IV C-401	NAME OF THE SUBJECT: LOGISTICS AND SUPPLY CHAIN MANAGEMENT
CO1	Providing basics LSCM& Value added services
CO2	Able to measure logistics performance
CO3	How to manage supply chain relations
CO4	About pricing of products and CRM
CO5	How to manage global logistics and supply chains
C-402	NAME OF THE SUBJECT: ENTREPRENEURSHIP DEVELOPMENT
CO1	Students will be able to identify the importance of ethical and social behavior. They Will be in a position to acquire necessary qualities to become young entrepreneur.
CO2	Students will be able to identify the requirement for training programs and design appropriate training programs to promote entrepreneurship.
CO3	Students will be able to identify the right project which has growth chances in the market by conducting project feasibility study.
CO4	, Students will be able to evaluate MSME policies strategies, and reasons for sickness in the industry; thereby students will identify the right business opportunity.
CO5	Students will be able to find out MSME supporting schemes of different organization, institutions, financial institutions and government so that they will make use of these schemes to become a young entrepreneur.
E-405 HR	NAME OF THE SUBJECT: ORGANISATIONAL DEVELOPMENT AND CHANGE MANAGEMENT
CO1	Able to understand what change management is and why it is important in the contemporary business environment
CO2	Discriminate between different types of change process for different purposes and outcomes.
CO3	Able to apply human resource intervention techniques in different management scenarios and understand how they relate to organizational development.
CO4	Develop the ability to use conflict resolution skills in practical situations.
CO5	Able to work as team, develop effective decision making.
E-406 HR	NAME OF THE SUBJECT: GLOBAL HUMAN RESOURCE MANAGEMENT
CO1	Students will be able to differentiate the Global Human Resource Management and domestic human resource management there by able to carry out the best HR practices for MNCs.
CO2	Students will be able to support the multinational companies in best designing of international assignments and ensure expatriate success.
CO3	Students will be able to describe the impact of cross-cultural differences in managing workforce diversity of MNC’s.
CO4	Students will be able to explain the factors need to be taken into consideration in designing of compensation and performance management system in MNC’s.
CO5	Students will be able to discuss the role of Human Resource Development in the context of Global Human Resource Management.
E-407 HR	NAME OF THE SUBJECT: LABOUR WELFARE AND LEGISLATION
CO1	To make students know welfare legislations such as Factories Act, Mines, Act, Plantation Act, Contract Labour act, AP Shops and Establishments Act.
CO2	To make the student learn Industrial Relation Legislations such as, Industrial Dispute Act, Standing Orders Act and Trade Union Act.
CO3	To make the student learn laws relating to wage and social security: Payment of wages Act, Minimum Wages Act, Payment of Bonus Act, Payment of Gratuity Act, Employee’s Compensation Act, Employee State Insurance Act, Maternity Benefit Act, Employee Provident Fund and Miscellaneous Provisions Act.
CO4	To make the student learn Labour welfare concept, directive principles of Indian Constitution, contribution of ILO and the problems faced by Indian Labour.
CO5	To make the student learn Labour welfare programs, workers education, workers cooperative, welfare centers, social works and role of welfare officers in India
E-408 HR	NAME OF THE SUBJECT: MANAGEMENT OF INDUSTRIAL RELATIONS
CO1	Students will be able to evaluate the purpose of industrial relations and different approaches of industrial relations hence they will adapt better execution skills to promote good relations among the entire employee.
CO2	Students will be able to classify the different labour legislations with respect to trade unions formation and administration.
CO3	Students will be able to describe the importance of work life balance, concept of collective bargaining, and wage & salary administration and its importance to maintain good discipline and provide satisfaction to the employees.
CO4	Students will be able to illustrate the importance of social security and get knowledge about different social security schemes of government.
CO5	Students will be able to exemplify the reasons for employee grievance and causes for industrial disputes. They will also be in a position to formulate finest mechanism to resolve the disputes based on the situation.
E-405 FIN	NAME OF THE SUBJECT: FINANCIAL MARKETS AND SERVICES
CO1	Role of Financial System in Economic Development
CO2	Regulatory Frame Work of Financial Services
CO3	Growth of Venture Capital in India
CO4	Debt Rating System of CRISIL, ICRA and CARE
CO5	Functions and Portfolio Classification, Organization and Mangement, Guidelines for Mutual Funds
E-406 FIN	NAME OF THE SUBJECT: GLOBAL FINANCIAL MANAGEMENT
CO1	Basic knowledge about the importance of International Financial Management
CO2	Inculcate knowledge about Functions of Foreign exchange Market, factors affecting Currency ‘s
CO3	Analyze and measure the performance of Foreign Direct Investment and Its impact on nations development
CO4	Analyze the need of managing risk in Multinational Corporations
CO5	Providing Practical Awareness about international tax environment
E-407 FIN	NAME OF THE SUBJECT: FINANCIAL RISK MANAGEMENT
CO1	This unit introduces students various aspects of Risk Management. They can also learn about future trends and global issue relating to Financial Institutions and financial services.
CO2	This unit aims at measurement of various risks including Interest rate risk, market risk, credit risk, operational and technology risk, foreign exchange and sovereign risk, liquidity risk and off balance sheet risk
CO3	This unit helps students in gaining knowledge about Management of various risks including Interest rate risk, market risk, credit risk, operational, foreign exchange and sovereign risk and liquidity risk. They can also learn about risk reporting.
CO4	Students can learn about various regulatory and other issues in Risk Management. They can have thorough knowledge about RBI, SEBI, NHB and BASEL norms.
CO5	This unit helps the students to learn about time value of money, advance bond concepts and KMV portfolio manager. They can also learn elaborately about derivatives and their markets.
E-408 FIN	NAME OF THE SUBJECT: TAX MANAGEMENT
CO1	Awareness about computation of Direct and indirect taxes and excise Duty
CO2	Assessment of input goods and services for CENVAT and computation of customs duty
CO3	Able to understand about tax planning ,Tax Avoidance and Tax Evasion
CO4	Students are able to understand about tax management Decisions and filing of Returns
CO5	Students are able to understand about Multi National Taxation, Tax Reliefs and Tax Rebates
E-405MTG	NAME OF THE SUBJECT: SERVICES MARKETING
CO1	This Unit helps the students to understand the scope of services Marketing. Students can distinguish between goods and services after going through this unit. They can also learn about designing service facility and layout. They can also understand building services aspirations and tracking customer behavior.
CO2	This unit deals with key dimensions of services marketing. Students can learn about service environment, service blue printing and service encounter. They can also learn about service quality gap, communication strategies, Bench Marking, TQM and Customer satisfaction measurement techniques.
CO3	This unit deals with management of services marketing. Students can learn about marketing mix, promotion mix, strategic services marketing and developing a package.
CO4	This unit covers service marketing practices relating to financial and insurance services, hospitality, travel, tourism, educational, software and other professional services
CO5	This unit covers service marketing practices relating to health care, cellular, entertainment, retailing and shopping malls. Students can also learn about internationalization of services and ITES business models
E-406MTG	NAME OF THE SUBJECT: PROMOTION AND DISTRIBUTION MANAGEMENT
CO1	Student will be able to classify various promotional tools, their impact on sales of various products & campaigning of products through various medium and their advantages & disadvantages.
CO2	Students will be able to classify various types of advertisements, their testing techniques and examine the role of advertising in marketing mix.
CO3	Student will be able to describe the importance of advertising agencies, relationship of client – agent and detecting the role of publicity and public relations.
CO4	Student will be able to illustrate the types of advertising budgets and prioritizing the ad media according to manufacturer’s budgets.
CO5	Student will be able to illustrate various retail and wholesale format, their theories & to detect the various traffic and transportation management suitable for the distribution formats chosen by the manufacturer.
E-407MTG	NAME OF THE SUBJECT: GLOBAL MARKETING MANAGEMENT
CO1	At the conclusion of this lesson, the students will be able to: Explain difference between domestic and global marketing and Assess international orientation of marketing
CO2	At the conclusion of this lesson, the students will be able to: Analyze entry strategies in global marketing and prepare strategies and tactics for FDI and FIIs
CO3	At the conclusion of this lesson, the students will be able to: Assess the best strategic for international marketing mix and Propose best techniques for strong global market leadership
CO4	At the conclusion of this lesson, the students will be able to: Prepare for innovations for global marketing and propose best techniques for global advertising and branding
CO5	At the conclusion of this lesson, the students will be able to assess customs formalities and negotiation and documents
E-408MTG	NAME OF THE SUBJECT: SUPPLY CHAIN MANAGEMENT
CO1	Is able to assess types and analysis of supply chain management and their constituents, supply chain activities and managing supply chain activities
CO2	Is able to identify the purchasing issues, operations and distribution issues in SCM, Domestic and International Transportation management and process management
CO3	Is able to identify key tools and components in customer relationship management segmenting customers and designing and implementing successful CRM
CO4	Is able to develop SC performance measures and asses internal integration of key processes to obtain competitive advantage
CO5	Is able to identify methods of entery into foreign markets, international contracts, incoterms, terms of payment and international commercial documents.